How is Shopping Actions on Search triggered?
It serves when we are confident it will provide a good user experience. Google understands signals of when a user is ready to transact and where they are in the purchase funnel. Factors include offer relevancy to query, shipping speed, price, purchase history.
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What are the benefits of Shopping Actions?
Shopping Actions allows merchants to surface their inventory on Search, Google Express and the Google Assistant. The product helps deliver a unified experience along the entire shopping journey, making it simpler for users to buy merchant products. ...
Complete Shopping Actions Help Files
About Shopping Actions AboutShopping Actions ShoppingActions participation criteria AboutShopping Actions integration Get started Quickstartguide Shopping Actions product data specification Customer support and returns Shopping Actions Local ...
How does Shopping Actions on Search interact with PLA?
Shopping Actions on Search and PLA operate separately - PLA is auction-based whereas Shopping Actions on Search is triggered based on user intent and offer quality. If a retailer has an offer that is eligible to be served both in the Search unit with ...
Shopping Actions policies
The following Google policies need to be considered to ensure vendor suitability for approval to participate in Google Shopping Actions About return policies for Shopping Actions (visit link for complete return policies) Your default return policy ...
How do I complete Shopping Actions merchant center settings?
Once you have been approved for Google Shopping Actions, you will need to start configuring your Shopping Actions settings in the Google Merchant Center. Add Branding - There are very specific requirements for your branding that you need to implement ...