What are the benefits of Shopping Actions?
Shopping Actions allows merchants to surface their inventory on Search, Google Express and the Google Assistant. The product helps deliver a unified experience along the entire shopping journey, making it simpler for users to buy merchant products.
- New user reach and boost sales across surfaces: By surfacing their inventory on Search, Google Express and the Assistant, merchants will be able to reach new users and boost sales across platforms through a frictionless buying experience.
- A personalized shopping cart and shopping list across Search, Express, and Assistant for users to easily buy multiple merchant products and drive reordering.
- Drive loyalty and repeat business through loyalty cards, making it easy for users to re-order and build baskets of your products based on purchase history and preferences on Google Express’.
- A pay-per-sale model so merchants only get charged when a conversion happens.
- Trusted: All purchases are safe, secure and protected by Google. Users feel comfortable saving their payment details for fast checkout and confident checking out with high quality merchants through Google.
Related Articles
Complete Shopping Actions Help Files
About Shopping Actions AboutShopping Actions ShoppingActions participation criteria AboutShopping Actions integration Get started Quickstartguide Shopping Actions product data specification Customer support and returns Shopping Actions Local ...
Shopping Actions policies
The following Google policies need to be considered to ensure vendor suitability for approval to participate in Google Shopping Actions About return policies for Shopping Actions (visit link for complete return policies) Your default return policy ...
How do I complete Shopping Actions merchant center settings?
Once you have been approved for Google Shopping Actions, you will need to start configuring your Shopping Actions settings in the Google Merchant Center. Add Branding - There are very specific requirements for your branding that you need to implement ...
How do I list my products on Google Shopping Actions?
To list your products on Google Shopping Actions, you can use your existing Google Shopping feed, with a few more additional fields added, either into your existing feed, or as a supplementary feed. If you do not have a Google Shopping feed with ...
What are the eligibility criteria to participate in Shopping Actions?
In order to be eligible for the program, the merchant needs to pass trust, safety and data quality tests run by the Shopping Actions team. Furthermore, merchants Must allow returns for up to 30 days from delivery Must not have restocking fees Must ...