How does Shopping Actions on Search interact with PLA?

How does Shopping Actions on Search interact with PLA?

  • Shopping Actions on Search and PLA operate separately - PLA is auction-based whereas Shopping Actions on Search is triggered based on user intent and offer quality.
  • If a retailer has an offer that is eligible to be served both in the Search unit with Shopping Actions and PLA, we'll only serve the offer once. Offers are deduped from left to right at the SKU level i.e. if an offer is served in the Search unit with Shopping Actions it will not be served as a retailer PLA offer.
  • Merchant is still eligible to surface other products in PLA for broader queries.

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