What are the marketing opt-in rights for the retailers?
For Search/GX platform, Google will mirror the merchant's own site behavior
If the box is unchecked on merchant site, then Google mirror that and users can choose to opt-in
If the box is checked on merchant site, then Google mirror that and users can choose to opt-out
- If the merchant auto opts-in users (i.e. users do not have the option to uncheck the box), then Google will have a box that is already checked but users can choose to opt out.
- There will be no forced-in option to optimize for the user experience
For voice/Assistant, there is no opt-in mechanism however, if users later visit Search or GX (e.g. on web or app), they would see the same default state as per the merchant's site. If users agree to opt in to
merchant marketing with Shopping Actions, only then will retailers receive the users’ real email addresses
.
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