How does this differ from Actions on Google?
There are two paths to engagement for merchants to sell their inventory on the Google Assistant:
- Google-led experience via Shopping Actions or Local Inventory Ads which automatically surface your inventory on the Google Assistant. No additional work is required from retailers, they are able to drive online sales or to their local stores via Google.
- Actions on Google: Advertisers can create their own app to handle user actions such as reservations, appointments, buying guides, etc.
Related Articles
How do I list my products on Google Shopping Actions?
To list your products on Google Shopping Actions, you can use your existing Google Shopping feed, with a few more additional fields added, either into your existing feed, or as a supplementary feed. If you do not have a Google Shopping feed with ...
How do I handle orders with Google Shopping Actions?
There are two ways to handle orders for Shopping Actions. With FeedAMP Orders API FeedAMP makes use of Google's Orders API & helps you automatically ingest and update orders using your own ecommerce or order management system. Here are things to ...
Shopping Actions policies
The following Google policies need to be considered to ensure vendor suitability for approval to participate in Google Shopping Actions About return policies for Shopping Actions (visit link for complete return policies) Your default return policy ...
Complete Shopping Actions Help Files
About Shopping Actions AboutShopping Actions ShoppingActions participation criteria AboutShopping Actions integration Get started Quickstartguide Shopping Actions product data specification Customer support and returns Shopping Actions Local ...
How do I complete Shopping Actions merchant center settings?
Once you have been approved for Google Shopping Actions, you will need to start configuring your Shopping Actions settings in the Google Merchant Center. Add Branding - There are very specific requirements for your branding that you need to implement ...