How to think about Shopping Actions Ads and PLA?

How to think about Shopping Actions Ads and PLA?

  • Shopping Actions is complementary to an existing  presence on Google Shopping: with both Shopping Actions Ads and PLA a merchant gets increased overall impressions and clicks on Google
  • We are growing overall business and merchant’s presence on Shopping page Our intent is to create a seamless transactions experience for the customer and bring incrementality to retailers.
  • While Google Shopping Actions is still in the early days, participating merchants see an increase in total conversions at lower
    cost, compared to Shopping Ads alone
  • We encourage partners to participate in both PLAs and Shopping Actions to optimize for maximize conversions


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